I understand the importance of branding and corporate identity, and the need for consistency to make a business or organization memorable. As an important piece of branding, an effective logo design is reached through research and strategy so that a business, product or service can stand out from its competition, and I thoroughly enjoy helping clients achieve this.
Business and Personal Branding
Branding is a marketing practice where a company, person, product or service creates a name, symbol or design to identify who they are. A brand should be a true representation of what they are and how they want to be perceived. By doing that, they will distinguish what sets them apart from their competition and what makes them memorable.
A brand is how a business is recognized by potential consumers and existing customer. A logo is a very important piece of a brand since it becomes the face of the business. People are more likely to do business with a company, person, product or service that has a professional appearance within its industry. A powerful logo and a well-strategized brand can help build trust with consumers, potential clients and customers.
Whether you realize or not, because of social media and living in a digital age, we all have a personal brand started for us. If you searched your name on google, a list of results are populated based on information that has been shared by you or about you (LinkedIn, Facebook, Instagram etc) and acts on your behalf as to how you are presented to the world. For someone who doesn’t know you, these results can be a first impression of who you are which means effective personal branding can differentiate you from your competition and allow you to build trust with prospective clients and employers. Just as a business brand is the face of a company, your personal brand acts on your behalf and becomes recognizable of who you are. If you aren’t effectively managing your personal brand, then you run the risk of losing out on business, or being presented inaccurately.
Disclaimer: This site contains information and content about third party businesses, services and providers. Information contained herein regarding any specific person, commercial product, business or service, does not constitute or imply endorsement, recommendation, or favoring by Katie Sinkowski Design.